Relevant, well written content is king; it is one of the major features of a top ranking website. A competitive search engine optimization strategy will not fail to recognize this important factor. On the World Wide Web, OCEAN MARKETING INC copywriters write to satisfy both the online consumers and the search engine crawlers. OCEAN MARKETING INC copywriters will write unique web content that is pertinent to your industry, making your company an authority to both spiders and consumers. As a result, your site will be in the best position to reach and turn qualified consumer traffic into the best possible conversion rates and ultimately, increase the number of sales.
Web Content for Consumers
Typically, consumers scan a page for relevant information. Less than 15% of them read the entire page and 85% of them exit the website within a minute if they don't find what they are looking for; therefore, OCEAN MARKETING INC will provide consumer friendly pages with:
- Valuable keyword-rich text
- Informative, concise and easy to read text
- Eye catching, interesting headings
Keywords are structured in the following categories:
- Top Level - Highest volume, core industry terms. These terms are competitive and expensive, but can generate solid traffic volume & conversion w/ proper management and use of other keywords levels.
- Program Level - Industry specific terms that generally yield the highest conversions.
- "Long-Tail" Level - These four, five, six keyword phases and geographically expanded terms yield less searches, but higher conversion rates and cheaper cost per acquisition (CPA).
- Brand Level - Used to expand overall reach, conversions, and brand awareness
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Web Copywriting